How to Find Out if Your Copywriter is Good
If you have the desire to use the internet to make some cash, you'll need a website. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to write the text for your website. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some have a lot of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. These are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they claim to be able to help you with the one you are creating? Examine the copy used on this site too. If there are a number of errors, this is a bad sign.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple discovering of grammatical and syntax errors. Does the site copy cause an emotional response as you go over it? Does it help you like the copywriter? Does the copy make you want to keep reading and discover more about the copywriter? Does the website copy make you want to jump to hire them right away? Does website copy make you want to run for the hills? Does it make you furious? These are all very important responses and they require your attention.
Carry out your background research on the writer. Try to find reviews on online forums and unbiased websites. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the copywriter to furnish you with one or two references. site Be sure that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing reads like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to discover if a copywriter is worth spending your money. It is essential to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.